Mazmin vs 10bis (Cibus) - Complete Comparison for Restaurants 2026

Introduction: Two Fundamentally Different Approaches

When Israeli restaurant owners think about digital ordering platforms, 10bis (also known as Cibus or Ten Bis) is often one of the first names that comes to mind. As Israel's largest corporate food ordering platform, 10bis has built an enormous network of restaurants and corporate clients. But is it the best option for growing your restaurant business?

Mazmin takes a completely different approach. Instead of routing corporate orders through a third-party marketplace, Mazmin gives restaurants their own direct ordering channels through WhatsApp, Telegram, and digital menus -- all powered by AI automation and charged at a flat monthly rate with zero commissions.

In this comparison, we will break down both platforms across pricing, features, customer ownership, and long-term business value to help you decide which model fits your restaurant.

Understanding Each Platform

What is 10bis?

10bis (Ten Bis), now operating under the Cibus brand internationally, is Israel's dominant corporate meal benefit platform. Founded in 2000, it serves as an intermediary between companies that provide meal benefits to employees and the restaurants that accept those benefits. Employees receive a daily meal allowance loaded onto a 10bis card or app, and they can order from participating restaurants.

Key characteristics of 10bis:

• Corporate-focused: The primary customers are companies, not individual diners
• Meal benefit system: Restaurants receive orders from employees using allocated meal budgets
• Large network: Thousands of restaurants across Israel participate
• Commission-based: Restaurants pay a percentage on each order processed through the platform
• Order routing: 10bis connects corporate diners to restaurants but does not provide restaurant management tools

What is Mazmin?

Mazmin is an AI-powered restaurant management platform designed to give restaurants full control over their digital presence and ordering channels. Rather than acting as a marketplace, Mazmin provides the tools restaurants need to accept orders directly from customers.

Key characteristics of Mazmin:

• Direct ordering: Customers order directly from the restaurant via WhatsApp, Telegram, or digital menu
• AI-powered: Full suite of AI tools for menu translation, marketing, analytics, and back-office automation
• Flat pricing: Monthly subscription starting at 349/mo with no per-order commissions
• Full management platform: Goes beyond ordering to include analytics, marketing, review management, and more
• 5-minute setup: No hardware or lengthy onboarding process required

Pricing and Commission Comparison

One of the most significant differences between Mazmin and 10bis lies in how each platform charges restaurants.

Cost Analysis: 500 Corporate Orders per Month

Let's say your restaurant processes 500 orders per month through 10bis at an average order value of 60 (a typical corporate lunch):

• 10bis estimated cost: 500 x 60 x 12% commission = 3,600/month
• Mazmin cost (Growth plan): 700 + (500 x 60 x 5% payment processing) = 2,200/month
• Monthly savings with Mazmin: 1,400
• Annual savings: 16,800

For restaurants with higher order volumes, the savings grow significantly. At 1,000 orders per month:

• 10bis estimated cost: 1,000 x 60 x 12% = 7,200/month
• Mazmin cost (Scale plan): 1,300 + (1,000 x 60 x 5%) = 4,300/month
• Monthly savings with Mazmin: 2,900
• Annual savings: 34,800

Feature Comparison

Beyond pricing, the platforms differ dramatically in what they offer restaurant owners.

Where 10bis Excels

It is important to be fair: 10bis has clear strengths that Mazmin does not replicate:

• Built-in corporate customer base: When you join 10bis, you instantly gain access to thousands of corporate employees looking for lunch options. This is a significant source of guaranteed, recurring orders.
• No customer acquisition cost: Corporate employees are directed to your restaurant through the platform -- you do not need to market to them individually.
• Familiar payment infrastructure: The 10bis card system is deeply embedded in Israeli corporate culture. Many employees expect to use it.
• Brand recognition: Being listed on 10bis signals legitimacy to corporate clients.

Where Mazmin Excels

Mazmin's advantages center on control, automation, and long-term business building:

• Zero commissions: Every order you process keeps more revenue in your pocket
• Customer ownership: You build direct relationships with your customers, collecting their data for future marketing
• AI automation: From menu translations to marketing visuals to smart analytics, AI handles tasks that would otherwise require staff time or external agencies
• WhatsApp ordering: Meet customers on the messaging platform they already use daily
• Scalability without penalty: As your order volume grows, your costs stay flat (subscription-based), while commission-based costs grow linearly

Customer Ownership: The Hidden Cost of 10bis

This is perhaps the most overlooked factor in the Mazmin vs 10bis comparison. When a customer orders through 10bis, that customer relationship belongs to 10bis, not to your restaurant. You cannot:

• Contact the customer directly for promotions
• Build a loyalty program with their data
• Understand individual customer preferences
• Re-engage lapsed customers

With Mazmin, every customer who orders through WhatsApp, Telegram, or your digital menu becomes part of your direct customer database. You can:

• Send targeted promotions and updates
• Build personalized loyalty programs
• Analyze ordering patterns for menu optimization
• Create direct marketing campaigns without paying for ads

Over time, this difference compounds. A restaurant using Mazmin for two years will have built a substantial direct customer base that generates repeat orders at zero acquisition cost. A restaurant relying solely on 10bis will still be paying commissions on every single order.

AI Capabilities: A Generation Apart

10bis was built as a meal benefit and ordering platform -- it does what it was designed to do well. But it was not built for the AI era. Mazmin, on the other hand, was designed from the ground up with AI at its core.

What Mazmin's AI Does for Restaurants

• AI Personal Assistant: Automates back-office tasks, answers operational questions, and helps manage daily operations
• AI Menu Translation: Automatically translates your menu into multiple languages, making your restaurant accessible to tourists and international customers
• Automated Marketing Visuals: Generates professional marketing materials without needing a designer
• Smart Analytics and AI Reports: Goes beyond basic reporting to provide actionable insights about your business trends, peak hours, popular items, and revenue opportunities
• Intelligent Order Processing: AI-powered chatbots handle customer orders through WhatsApp and Telegram, reducing staff workload

These capabilities are not available on 10bis at any price tier. For restaurants looking to modernize their operations and reduce manual work, this is a significant differentiator.

Who Should Choose What?

Choose 10bis if:

• Your restaurant is heavily dependent on corporate lunch traffic
• You want access to a built-in corporate customer base without marketing effort
• Your customers specifically request 10bis card payment
• You are located in a business district where corporate meal benefits drive the majority of your orders
• You are comfortable with the commission structure and do not prioritize customer data ownership

Choose Mazmin if:

• You want to build direct relationships with your customers
• You are looking to reduce per-order costs and keep more revenue
• You value AI automation for menu management, marketing, and analytics
• You want to offer WhatsApp and Telegram ordering
• You serve a diverse customer base (not only corporate diners)
• You want multilingual menu support for tourists and international customers
• You prioritize long-term business growth over short-term convenience

The Best of Both Worlds

Here is the good news: you do not have to choose exclusively. Many restaurants successfully use both platforms:

• 10bis for corporate lunch orders (leveraging the built-in customer base)
• Mazmin for direct orders, evening/weekend business, tourist customers, and building your own customer database

This hybrid approach lets you capture corporate revenue through 10bis while building long-term direct customer relationships through Mazmin. Over time, as your direct ordering channel grows, you may naturally reduce your dependence on commission-based platforms.

Conclusion: Building for the Future

10bis is an established platform that delivers real value for restaurants in corporate-heavy locations. Its built-in customer base is a genuine advantage that should not be dismissed.

However, for restaurants thinking about long-term growth, profitability, and operational efficiency, Mazmin offers a fundamentally better model. Zero commissions, full customer ownership, AI-powered automation, and direct ordering channels create a foundation for sustainable business growth.

The question is not just "which platform gets me orders today?" but "which platform helps me build a stronger business over the next five years?" For most restaurants, the answer increasingly points toward direct ordering with AI-powered management -- and that is exactly what Mazmin delivers.

Ready to compare in detail? Visit our comparison page to see how Mazmin stacks up against other platforms, or read our comparisons with Wolt, Tabit, and Toast.